Theory of Change example

See the Theory of Change in practice in this example

Meet CitySprout Collective

A Theory of Change is a clear, one-page strategic framework that outlines how you plan to make a real impact. Below, you’ll find an example of Theory of Change for a fictional organization:

CitySprout Collective.

CitySprout Collective is an urban farming initiative dedicated to converting unused city lots into thriving green spaces and providing affordable produce to inner-city neighborhoods. Driven by passionate volunteers, we strengthen community bonds through hands-on gardening workshops, weekly harvest distribution, and partnerships with local organizations. By fostering sustainable food systems and revitalizing neglected spaces, we aim to make fresh, healthy produce accessible for all.

The example uses our Theory of Change Canvas.

Preparation

Owner and team

Jordan Thompson – Project Lead & Urban Agriculture Specialist
Olivia Kim – Community Outreach Coordinator
Marcus Johnson – Horticulture Trainer
Priya Patel – Volunteer Engagement Lead
Elliot Garcia – Partnerships & Fundraising Manager

Context

Urban environment with limited green space.
Relatively low incomes and limited access to fresh produce.
Municipal policy focused on sustainability.
Wide range of cultural backgrounds.
Presence of local partners and volunteer organizations.
Growing interest in health and sustainability.

Challenges

How can we scale our weekly harvest distribution so that fresh produce consistently reaches families with limited transportation and varying dietary needs?
How can we ensure diverse cultural and age groups feel equally welcomed and motivated to join and continue participating in our volunteer events?
How can we secure the necessary resources and permissions to convert multiple neglected lots into safe, well-maintained community gardens over the long term?

The obstacles we must overcome and the environment in which we operate

Our shared dream

Objective

Provide sustainable, affordable produce in inner-city neighborhoods by converting unused urban spaces into community gardens.

Outcomes

Better access to healthy food by establishing weekly harvest distribution programs

This outcome focuses on ensuring residents can easily obtain fresh, nutritious produce on a regular basis, directly from the community gardens.

Greater community cohesion by offering volunteer workshops and gatherings

Here, the goal is to bring people together around the shared activity of urban farming, strengthening neighborhood bonds and fostering a sense of ownership.

Revitalized urban landscapes by transforming unused lots into thriving green spaces

By turning neglected or abandoned properties into productive gardens, you enhance the visual appeal of the area and create a healthier environment for everyone.

The positive changes we want to see as a result of our efforts

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The key indicators and
measurable results that show we are on the right track

Output

Better access to healthy food by establishing weekly harvest distribution programs

Weekly distribution count: The number of families or households receiving produce each week.
Harvest volume: The total weight or quantity of produce distributed monthly.
Utilization rate: The percentage of available produce actually claimed by residents (e.g., 90% of harvested produce distributed).

Greater community cohesion by offering volunteer workshops and gatherings

Event attendance: The number of participants at each volunteer workshop or community gathering.
Volunteer retention: The percentage of workshop attendees who return for subsequent events.
New volunteer signups: The number of new volunteers registered per month or quarter.

Revitalized urban landscapes by transforming unused lots into thriving green spaces

Lot conversions: The number of vacant or underused properties successfully converted into gardens.
Green space expansion: The total square footage of newly established garden areas.
Community satisfaction: Feedback or satisfaction ratings from residents on neighborhood appearance and green space quality.

Activities

Better access to healthy food by establishing weekly harvest distribution programs

Coordinate volunteer planting days: Schedule regular sessions where volunteers plant seeds and seedlings, ensuring a steady supply of fresh produce throughout the growing season.
Implement a harvest schedule: Develop a clear timetable for harvesting different crops and distribute it to volunteers and local residents, so everyone knows when produce will be available.
Partner with local food banks: Collaborate with nearby charities or food banks to share surplus produce and reach a broader population, especially those with limited access to fresh food.
Community cook-off events: Organize cooking demonstrations or recipe-sharing days where community members can learn to prepare healthy meals using garden harvests.

Greater community cohesion by offering volunteer workshops and gatherings

Host quarterly garden open houses: Invite residents and local stakeholders to tour the gardens, meet volunteers, and learn about the project’s impact.
Launch volunteer training sessions: Offer basic gardening and composting workshops to help new volunteers gain the skills they need and feel confident contributing.
Partner with schools and youth groups: Encourage younger generations to get involved by creating special programs or after-school clubs that integrate gardening into their curriculum.
Neighbor-to-neighbor mentorship: Pair seasoned volunteers with newcomers, fostering a sense of community and shared learning around sustainable gardening practices.

Revitalized urban landscapes by transforming unused lots into thriving green spaces

Site mapping and assessment: Identify and evaluate available lots, focusing on factors like soil quality, sunlight, and proximity to community members.
Crowdsourced design sessions: Invite residents and local artists to shape the layout and design of each green space, ensuring the gardens reflect the community’s needs and preferences.
Construct raised beds with sustainable materials: Use reclaimed wood or other eco-friendly materials to build durable, low-maintenance garden beds.
Partner with local businesses for sponsorship: Encourage nearby shops or companies to adopt a lot, providing funds or resources in exchange for recognition and community goodwill.

The concrete actions we take to achieve our outcomes

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